Imagine spending money on ads and having no idea whether they brought you anything. That is exactly how most online stores operate without proper tracking in place. This module changes that.
Facebook Pixel is a small piece of code that gets placed in your store and tracks what people do after they click on your ad. Did they visit a product page? Recorded. Did they add something to the cart? Recorded. Did they pay? Recorded. Facebook then uses this information to show your ads to exactly the people most likely to buy.
Setup is simple. Once the module is activated, just enter your Pixel ID, which is just a number found in your Facebook ad account, and turn tracking on. The module handles everything else on its own.
What exactly does it track? Every visitor to your site is recorded as a page view. When someone looks at a specific product, Pixel remembers it, including the name and price. Adding to cart, starting an order, entering payment details, and completing a purchase, each of these steps is sent to Facebook automatically, without any manual configuration on your part.
Result is that your advertising stops guessing and starts targeting. Facebook finds people who behave just like your existing customers. Your ad budget works harder because you are reaching the right people at the right time.
Module is fully compatible with all current versions of PrestaShop and works on multi-store setups as well. Advanced users can add custom events. For everyone else, simply switch it on and watch the results.
