Google Analytics 4 PRO + Google Tag Manager

Every store wants to know what is really happening inside it. Not just how many orders came in, but where customers left, what caught their attention and what put them off. That is exactly what Google Analytics 4 is for, and this module connects it to your PrestaShop store correctly, quickly and without unnecessary complications.

Setup is manageable even without technical knowledge. You enter your Google Analytics 4 ID or your Google Tag Manager container ID, switch on tracking and the module takes care of the rest. No template edits, no changes to source code.

Module tracks everything that matters for an e-commerce store. When a customer views a product, adds it to the cart, starts a checkout or completes a purchase, that information is automatically sent to Google Analytics 4 in the correct format. You follow the entire customer journey from the first glance at a product all the way to the final order confirmation.

If you run multiple stores at once, the module handles that too. Each store can have its own tracking settings, so data never gets mixed up and you always have a clear overview of every store separately.

Module also takes privacy seriously. It includes support for Google Consent Mode v2, which means tracking behaves according to whether a customer has given consent or not. In Europe today, that is not just good practice, it is a legal requirement.

For those who want to be certain everything is working correctly, there is a debug mode. It logs every event to the database and displays it directly in the browser console, so you can see exactly what is being sent to Google Analytics 4.

Module works on PrestaShop version 1.7 and above.