Think about how people use smart speakers in kitchens or voice search on smartphones. They do not type words anymore. They just shout questions across room: "Hey phone, where can I buy fresh organic coffee beans near me?" Helping websites give perfect answer to these spoken questions is called Answer Engine Optimization, or AEO.

When people type on computers, they are lazy. They type: "organic coffee beans." But when they speak, they use full sentences: "Where can I buy fresh organic coffee beans?" AEO is all about tweaking website content so it matches natural way humans speak and ask questions.

To win at this game, online store needs a great Frequently Asked Questions section. Pages should feature clear questions followed by immediate, direct answers. If website structure makes it easy for smart devices to read answer in three seconds flat, that store becomes chosen answer. It turns website into ultimate problem solver for busy people using voice search.