Imagine customer walking into physical shoe shop, picking up elegant red leather boots, admiring them for few minutes, but leaving shop without purchasing because phone rang. Dynamic remarketing is friendly store assistant gently reminding that specific customer about those exact red boots later on as they walk down street. In digital realm, this happens via clever advertisement customization. When visitor browses your online store, looks at specific porcelain teapot, but leaves without buying, system remembers that specific interaction. Later, while that same person is reading morning news or checking weather on entirely different website, tailored advertisement appears showcasing that exact porcelain teapot they liked earlier. It is not generic advertisement showing your store brand name; it is highly personalized message displaying item they displayed genuine interest in. This digital reminder keeps your product fresh in customer mind, gently nudging them to return and complete purchase. It recognizes that human beings get distracted easily online. By presenting familiar, desired product during quiet moment later in day, online stores drastically improve chances of turning casual window shoppers into happy, paying customers.