Think about buying apples at a local market. If you buy one apple, it might cost one dollar. But if you take a whole basket, orchard owner might give you a lower price per apple because you are helping them move inventory quickly. In online stores, this strategy is called tiered pricing or volume discounts. It is a digital version of buying in bulk.

Store owners use this setup to reward customers who spend more money. Instead of a flat price for everyone, cost drops as order size grows. For example, buying one to nine t-shirts costs ten dollars each. If you buy ten to nineteen shirts, price drops to nine dollars each. Buy twenty or more, and it goes down to eight dollars.

This setup creates a win-win scenario. Shoppers feel great because they save money on each item, and business owners win because they sell more stock at once, which increases overall revenue and makes shipping more efficient. You will often see these discount tables displayed right on product pages, showing buyers exactly how much they can save by adding just a few more items to their shopping carts.